The New Day Campaign used art and public engagement to create extraordinary experiences. We made it possible for people to experience our vision first-hand – a world where those affected by mental illness and substance use are met with compassion and understanding rather than fear and judgment. Our events, exhibitions, and community gatherings brought creative and compassionate hearts together to challenge stigma. We believe that "where stigma ends, healing begins." Our events were always free and open to the public and offered an array of valuable materials and resources about mental illness, substance use and addiction and finding care, support, and recovery.