The New Day Campaign uses art-based programming and public engagement to challenge stigma and discrimination associated with mental illness and substance use, making the world a more healing place. The New Day Campaign began in 2015 and is based in Baltimore, Maryland. 

Our vision is a world where those affected by mental illness and substance use are met with compassion and understanding rather than fear and judgment.


In late February 2014, New Day Campaign founder Peter Bruun sat down to write a post on his Bruun Studios blog only two weeks after he and his family suffered an unthinkable tragedy – the death of his eldest daughter, Elisif, from a heroin overdose at age 24. Peter titled the post “A New Day” and began the early work of starting this Campaign. Read the blog post here.


The New Day Campaign's inaugural run was from October 1-December 31, 2015. Over 92 days, the New Day Campaign presented 16 art exhibitions and 63 free public events, and conducted a community outreach campaign in the Baltimore region that opened hearts, changed thinking and conversations, and offered pathways to action.  Founder Peter Bruun had anticipated a one-time run of groundbreaking programming.  But amidst the run of activities, something extraordinary happened - a new, vibrant, dedicated, and wholehearted circle of thousands took shape. Supporters, funders, and participants emphatically told organizers: "It is important for the New Day Campaign to find a way to continue its unique mission of using art to challenge stigma and discrimination associated with mental illness and addiction."

What's Happening Now

The New Day Campaign is here, and we are currently focused on building towards the future. In 2016, the New Day Campaign set a course to continue as an ongoing presence and organization. In March, we formed our Advisory Board. In June, we kicked off a fundraising campaign and our 2016 season of programming. In December, we hired Lea Gilmore to be our first Executive Director. In the year ahead, we will build on this momentum with the 2017 season of programming and continued fundraising. Individuals and organizations can support us through the Founders' Circle, our fundraising initiative through June 30, 2017. The Founders' Circle will raise the financial support needed to support our operations and the expansion of the New Day Campaign mission, vision, and values for years to come.  Learn More

New Day Campaign Founders' Circle

The Founders' Circle is the fundraising campaign to secure the future of the New Day Campaign. Donors are individuals, organizations, institutions, and foundations dedicated to providing the financial support needed to make the New Day Campaign a permanent organization. Make your donations before June 30, 2017! Join the Circle - Learn More Here